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Shama Corporate Update: Brand Update and New openings in China

by Shama 8. July 2013 01:26

 

Shanghai. 20 June 2013. – Shama, Asia’s leading serviced apartment provider recently secured three new management contracts in Beijing, Chengdu and Guangzhou.  Shama Heda Hangzhou is also nearing completion and will open in the third quarter of 2013.  To cater to the various market needs in the serviced apartments sector, Shama will also be introducing Shama Lite, a value oriented extension of the Shama brand. 

 

Mr. Tommy Lai, Vice President of Development, ONYX Hospitality Group (North Asia), said: 

 

“The recently secured management contracts in China reinforce Shama’s position and presence as a market leader in Greater China. This is especially the case in second tier cities like Chengdu, Hangzhou, Suzhou and Tianjin- cities that we will be focusing on to expand Shama’s ever increasing portfolio. These cities show the most growth potential for the quality living and lifestyle that Shama has to offer.”

 

SHAMA BRAND UPDATE

Shama will introduce Shama Lite as a further diversification of the Shama brand, which already offers Shama and Shama Luxe properties at selected locations across Asia.  Shama Lite will offer value-orientated serviced apartments. Whilst the unit size and specifications of Shama Lite are geared to a more mid-market profile, there will be no compromise on Shama’s design concepts, comfort and safety standards. Often located in more residential areas, Shama Lite is designed to appeal to discerning business travellers and families looking for an affordable stylish home away from home. 

 

EXPANSION PLANS AND DEVELOPMENTS

 

Shama Heda Hangzhou- Opening Q3 2013

As a part of the national-grade development zone, Hangzhou Economic & Technological Development Area (HEDA), Shama Heda Hangzhou is now close to completion and will open its doors in the third quarter of 2013. This first Shama property in Hangzhou comprises 102 luxuriously appointed one and two bedroom units. It provides facilities such as a home theatre room, under floor heating system, fitness centre, breakfast lounge and business centre. 

 

Shama BCS Beijing- Opening 2015

The latest management contract to be signed for Shama is for a 123-unit property in Beijing, situated in the luxurious Shunyi Yanglin District. The area is home to various prestigious international schools and the Capital International Airport is within 10 minutes’ drive. The property is expected to open in 2015.

 

Shama Chengdu- Opening 2015

Shama Chengdu will be strategically situated in the residential district of the Chengdu Tianfu New Area, the city’s latest urban development. Surrounded by hi-tech industrial zone, embassy area, and convention area, Shama Chengdu will serve the housing needs of corporate clients. The property will consist of 101 units and is scheduled to open in 2015. 

 

Shama Guangzhou- Opening 2016

The latest Shama management contract is for a property in a prime area of Guangzhou, nearby the convention centre. The 112-unit apartment property will also feature a rooftop garden, fitness centre, and a breakfast lounge. It is expected to open in 2016.  



About Shama
Shama is ONYX’s serviced apartment provider epitomising comfort, style and luxury. Shama appeals to discerning 
executives and families wanting more than just a stylish place to stay but an aspirational lifestyle. Thoughtful service is at 
the heart of the Shama experience, ensuring guests always feel at home. Visit www.shama.com

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