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Shama Corporate Update: Brand Update and New openings in China

by Shama 8. July 2013 01:26

 

Shanghai. 20 June 2013. – Shama, Asia’s leading serviced apartment provider recently secured three new management contracts in Beijing, Chengdu and Guangzhou.  Shama Heda Hangzhou is also nearing completion and will open in the third quarter of 2013.  To cater to the various market needs in the serviced apartments sector, Shama will also be introducing Shama Lite, a value oriented extension of the Shama brand. 

 

Mr. Tommy Lai, Vice President of Development, ONYX Hospitality Group (North Asia), said: 

 

“The recently secured management contracts in China reinforce Shama’s position and presence as a market leader in Greater China. This is especially the case in second tier cities like Chengdu, Hangzhou, Suzhou and Tianjin- cities that we will be focusing on to expand Shama’s ever increasing portfolio. These cities show the most growth potential for the quality living and lifestyle that Shama has to offer.”

 

SHAMA BRAND UPDATE

Shama will introduce Shama Lite as a further diversification of the Shama brand, which already offers Shama and Shama Luxe properties at selected locations across Asia.  Shama Lite will offer value-orientated serviced apartments. Whilst the unit size and specifications of Shama Lite are geared to a more mid-market profile, there will be no compromise on Shama’s design concepts, comfort and safety standards. Often located in more residential areas, Shama Lite is designed to appeal to discerning business travellers and families looking for an affordable stylish home away from home. 

 

EXPANSION PLANS AND DEVELOPMENTS

 

Shama Heda Hangzhou- Opening Q3 2013

As a part of the national-grade development zone, Hangzhou Economic & Technological Development Area (HEDA), Shama Heda Hangzhou is now close to completion and will open its doors in the third quarter of 2013. This first Shama property in Hangzhou comprises 102 luxuriously appointed one and two bedroom units. It provides facilities such as a home theatre room, under floor heating system, fitness centre, breakfast lounge and business centre. 

 

Shama BCS Beijing- Opening 2015

The latest management contract to be signed for Shama is for a 123-unit property in Beijing, situated in the luxurious Shunyi Yanglin District. The area is home to various prestigious international schools and the Capital International Airport is within 10 minutes’ drive. The property is expected to open in 2015.

 

Shama Chengdu- Opening 2015

Shama Chengdu will be strategically situated in the residential district of the Chengdu Tianfu New Area, the city’s latest urban development. Surrounded by hi-tech industrial zone, embassy area, and convention area, Shama Chengdu will serve the housing needs of corporate clients. The property will consist of 101 units and is scheduled to open in 2015. 

 

Shama Guangzhou- Opening 2016

The latest Shama management contract is for a property in a prime area of Guangzhou, nearby the convention centre. The 112-unit apartment property will also feature a rooftop garden, fitness centre, and a breakfast lounge. It is expected to open in 2016.  



About Shama
Shama is ONYX’s serviced apartment provider epitomising comfort, style and luxury. Shama appeals to discerning 
executives and families wanting more than just a stylish place to stay but an aspirational lifestyle. Thoughtful service is at 
the heart of the Shama experience, ensuring guests always feel at home. Visit www.shama.com

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Shama honoured as Top 10 Best Serviced Apartments

by Shama 3. April 2013 07:57

 

March 27, 2013, Hong Kong – We are delighted to announce that the leading serviced apartment brand Shama was recently

awarded “Top 10 Best Serviced Apartment” by Gohome.com.hk at GOHOME Serviced Apartment Award 2012-2013 held on

15th March 2013 in Hong Kong. The serviced apartment brand now boasts 12 properties with a portfolio of 1,429 apartments

in Greater China and Thailand.

 

GoHome.com.hk is Hong Kong’s No. 1 online property platform, with a market-leading presence among HK property buyers

and real estate professionals. Over the years, GoHome has provided the most comprehensive serviced apartment listings

and information to the global citizens seeking quality living in the city. This year, GoHome hosted the first “GoHome Serviced

Apartment Awards 2012-13” to acknowledge the outstanding serviced apartments. 

 

Mr. Simon Dell, Vice President of Operations for ONYX North Asia said, “Shama takes great pride in creating an aspirational

lifestyle for each of its tenant’s and help them live like locals. Since 2001 Shama has built a very strong brand in the service 

apartment industry in Asia Pacific. Operating under ONYX Hospitality Group, Shama will continue to strengthen its 

positioning as a market leader in both Hong Kong and Greater China whilst propelling growth in the Asian region.”

 

For more information on Shama, please visit www.shama.com  

 

Photo caption: Ms. Marilyn Fu, Director, Sales & Marketing of ONYX North Asia receives GoHome's "Top 10 Best Serviced Apartment award" on behalf of Shama Management Ltd.

 

About Shama

Shama is ONYX’s serviced apartment provider epitomising comfort, style and luxury. Shama appeals to discerning executives and families wanting more than just a stylish place to stay but an aspirational lifestyle. Thoughtful service is at the heart of the Shama experience, ensuring guests always feel at home. Visit www.shama.com

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Service apartment industry leader Shama awarded by Hong Kong Business magazine and The Forum for Expatriate Management

by Shama 30. January 2013 08:54

January 16, 2013- Hong Kong – Leading serviced apartment operator Shama recently was awarded High Flyers Award 2012 of “Serviced Apartment category” by Hong Kong Business magazine and honoured as Highly Commended Corporate Housing Provider of the Year 2012 in the Expatriate Management & Mobility Award (EMMAs) hosted by The Forum for Expatriate Management.

 

Launched in 2004, the annual prestigious Hong Kong Business High-Flyers Awards celebrates the success of the SAR’s top business leaders—individuals at the forefront of Hong Kong’s economic growth, and companies who continually redefine what success means in the world’s freest economy. In the 9th year of recognizing local business leaders, 28 Hong Kong’s most notable companies across different industries including Shama Management Ltd. for the serviced apartment category were awarded on 15th January 2013 for their unmatched business performance and first rate customer service.

 

Having received over 500 entries and being selected by a panel of judges who are representatives from the mobility industry, the EMMA awards celebrate excellence in the global mobility field for Asia Pacific region. On 3rd December 2012, Shama was honoured as the Highly Commended Corporate Housing Provider of the Year 2012 at the inaugural Expatriate Management and Mobility Awards (EMMA) for Asia Pacific region held by the Forum for Expatriate Management in Hong Kong.

 

Mr. Simon Dell, Vice President of Operations for ONYX North Asia said, “The two awards reaffirm the commitment of Shama team to offering unrivalled service and exceptional lifestyle. I would like to attribute this honour to our staff. Shama has built a very strong brand in the service apartment industry in Asia Pacific over the last decade. Operating under the ONYX Hospitality Group, Shama will continue to strengthen its positioning as a market leader in both Hong Kong and Greater China whilst propelling growth in the Asian region.

 

For more information on Shama, please visit http://www.shama.com/

Photo caption: Mr. Simon Dell, Vice President, Operations for ONYX North Asia office, receives the Hong Kong Business’ High Flyers Award “Serviced Apartment Catergory” award on behalf of Shama Management Ltd.from the Editor-in-chief Mr. Tim Charlton.

 

 

About Shama

Shama is ONYX’s luxury serviced apartment provider that epitomises comfort, style and luxury. Shama was established in 2001. The brand operates two tiers of serviced apartments, consisting of Shama and a premiere tier called Shama Luxe. It currently operates 12 properties in prime commercial and residential districts in gateway cities including Bangkok, Dalian, Hong Kong and Shanghai. Visit www.shama.com

 

 

 

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