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Shama supports “I’m FINished WITH FINS”

by shama 31. March 2014 13:30


31 March 2014, Hong Kong – Hong Kong is the world's shark fin trade capital and a vast amount of shark fins is consumed everyday."I'm FINishes with Fins", a campaign aims to decrease the consumption of shark fins, is launched by WWF-Hong Kong, Shark Savers, WildAid, National Geographic, and Nat Geo Wild, and Shama proudly supports this meaningful event.


Hong Kong accounts for 50 percent of the global shark fin trade. The Hong Kong government has the opportunity to demonstrate leadership in protecting sharks, starting with adopting a no shark fin consumption policy for their own official events. However, support from the whole community is also needed. "I'm FINishes with Fins" is asking 100,000 Hong Kongers to pledge through an online platform (http://www.finishedwithfins-hk.org/#!pledge/c4om) not to consume shark fin soup, and educate the public that it is socially acceptable to say "no" to shark fins.


Please join us and pledge today. We can do more for our earth and environment.


Earth Hour 2014

by shama 28. March 2014 10:30


28 March 2014, Hong Kong – On Saturday, 29 March 2014 between 8:30 to 9.30 pm, as part of our Corporate Social Responsibility, Shama and our employees will take part in Earth Hour – the world’s largest global climate change event. By simply switching off all non-essential lighting for one hour at our buildings and in our own homes, we will join hundreds of millions of people throughout the world in a commitment to help creating a more sustainable planet.


Earth Hour is an event led by the World Wildlife Fund started in 2007 in Sydney, Australia and is now the world’s largest global climate change initiative. Earth Hour 2014’s campaign “Use Your Power” is a call for every individual, every business and every community throughout the world to raise awareness for the planet, make change a reality and to go beyond the hour by committing to a lasting action.


Shama cares about the environment and the future of our planet, and knows that we can all make a positive change. Please join us in this important and inspiring effort tomorrow. Earth Hour 2014 will certainly be able to offer you a lovely evening.



Shama visits the elderly from St. James’ Settlement and celebrates Christmas with them

by shama 24. December 2013 03:57


24 December 2013, Hong Kong – Christmas is just around the corner. Shama Hong Kong organized a Christmas party on 23 December 2013, and a total of 17 volunteers joined and celebrated the festival with the elderly from St. James’ Settlement.


Thirty-one elderly were served lunch and received donated food gifts. The volunteers initiated to escort them home as the package of the food gifts was too heavy. The effort of the volunteers was greatly appreicated by the elderly who left with big smiles. 


St. James’ Settlement was established in 1949 and serves the community and needy, more than 10,000times of people daily in Hong Kong, and provide both community supports to residential care, from healthy to disabled persons’ service.





Shama joins the Salvation Army Recycling Programme

by shama 15. December 2013 08:00

15 December 2013, Hong Kong – Shama has joined the Salvation Army Recycling Programme since November 2012. As this is an on-going programme, Shama aims to collect clothing and goods through out the whole year and donate them to the needed ones. 


The donated items are sorted, distributed, and sold in Family Stores of the Salvation Army. Some will be directly helping people in need, such as home alone elderly, street sleepers, ex-prisoners and Comprehensive Social Security Assistance (CSSA) recipients. Shama has successfully collected over 200 pieces of clothes and electrical items from tenants and colleagues for Salvation Army in 2013.


The Salvation Army is an International Christian church and charity working in 126 countries and has been serving Hong Kong for over 80 years. With the commitment to transforming lives, caring for people and making disciples, the Salvation Army is currently operating 79 social services units, 32 schools and nurseries, 17 corps (churches) and 1 outpost and 15 Family Stores in Hong Kong and Macau. There are offices in Hong Kong, Beijing and Yunnan for poverty alleviation development in China.


Shama works with Feeding Hong Kong to alleviate hunger problems in Hong Kong

by shama 1. December 2013 10:20


11 November 2013, Hong Kong - To give back to our community, Shama recently has partnered with Feeding Hong Kong (FHK) to run “food without boundaries” program. It aims to alleviate hunger in Hong Kong, donate food item to people in need, and bring the awareness of reducing food leftover.

Despite relative economic prosperity, over 18% of the population in Hong Kong lives under the poverty line. This figure includes people from all walks of life, in every district of Hong Kong. At the same time, more than 3,200 tonnes of food is thrown away each and every day. This discarded food is not only taking up valuable space in our city's limited landfills but is a major source of greenhouse gas emissions.


Our tenants and colleagues are welcome to donate their unused food, which could be one of any following items:

  • Rice,
  • Noodles,
  • Pasta,
  • Cooked Oil,
  • Canned Vegetables,
  • Canned Fish,
  • Canned Fruit,
  • Biscuits and Crackers, and
  • Milk

For food safety reasons, we are not able to use:

  • Rusty or unlabeled cans,
  • Perishable items (fresh food, bread or food requiring refrigeration),
  • Open or used items (including self-packed), and
  • Items past their expiry date


But any food items which meet the safety requirements are also accepted at any time.

FHK is the first Hong Kong food bank dedicated to rescuing surplus nutritious food from retailers, distributors and manufacturers and redistributing it to people in need. The task is to fight hunger in Hong Kong and at the same time reduce the amount of quality food that is being sent to the city's landfills.


FHK is an accredited member ofThe Global Food Banking Network, an international non-profit organisation dedicated to creating and strengthening food banks and national food bank networks.


It works tirelessly to raise awareness about poverty and food insecurity in Hong Kong and promote healthy eating and nutritional education to the most vulnerable groups in the community.


The supplies of FHK are given free of charge by generous partners in the food industry. Canned and packaged food items are donated because of approaching sell-by dates, labelling errors, discontinued brands, surplus inventory, minor recipe variations or damaged packaging. It also rescues fresh bread, sandwiches and salads that would typically be thrown away due to their short shelf life.


The food is sorted and delivered to partner charities. Each consignment is tailored to meet the needs of the individual charity and those that rely on it. By supporting existing food programmes, FHK makes efficient use of established distribution channels to make a difference.


More details of FHK can be found at http://feedinghk.org.


Shama donates blankets to Shanghai Young Bakers students

by shama 1. December 2013 10:00


8 November 2013, Shanghai – Shama has been working with Shanghai Young Bakers (SYB) regularly including selling students’ baked goods at farmers markets. As the weather is getting colder at night, we have decided to take a step further by collecting blankets and comforters from our tenants and donated all of them to SYB students.


Started in 2008 by a team of 12 French volunteers, SYB provides a fully-sponsored French & Asian bakery training to disadvantaged Chinese youth. Due to the growing demand of bread on the Chinese market and the lack of qualified bakers, SYB graduates easily find a stable, qualified job after graduation and pull themselves out of the poverty cycle.


“Give an orphan some bread, you feed him for one day; teach him how to bake, you feed him for a lifetime!”


Initially six-months long, the training now lasts one year. In addition to bakery classes and practical internships, life skills and English classes have been added to further the graduates' career development opportunities. Since its inception, approximately 100 students have successfully graduated and a 6th batch is under way!


SYB is not only doing charity. By giving disadvantaged youth the opportunity to learn a valuable skill, they are empowered to lead independent lives and help others in return.


For more information of SYB, please visit http://www.shanghaiyoungbakers.com/home.